About Marketing

Overview

The Marketing Department offers a Bachelor of Science in Business Administration with a Marketing concentration, a minor in Marketing, as well as a Master of Business Administration. Our curriculum prepares students for career opportunities in business firms, non-profit organizations or government agencies. The program provides a basic foundation of business concepts and practices, as well as specialized courses in advertising, public relations, retailing, sales, digital marketing, data analytics, branding, new product development and marketing research. Career opportunities can be found within social media marketing, data analytics, sales and sales management, marketing research, product/brand management, retail management, advertising, merchandising, public relations, and non-profit agencies. 

Mission

Our mission is to enrich marketing student experiences by building a community among its members with networking events, professional presentations, and collaboration with the faculties.