Business Administration: Concentration in Marketing
Bachelor of Science, Minor
About this program
The Bachelor of Science in Business Administration: Concentration in Marketing gives you a foundation in core business ideas and adds specialized study in areas like advertising, public relations, retailing, digital marketing, branding and marketing research. You explore how to create, promote and manage products and services. You also build skills in data-driven decision-making and strategic thinking. This concentration prepares you for roles in social media, digital marketing, sales, brand management, marketing research and public relations.
Program Curriculum and Requirements
Program Scope
The Bachelor of Science in Business Administration with a Marketing concentration prepares students for career opportunities in business firms, non-profit organizations, or government agencies. A minor in Marketing is also offered.
The program provides a basic foundation of business concepts and practices, as well as specialized courses in advertising, retailing, sales management, internet marketing, and marketing research.
Career opportunities can be found within:
- sales and sales management
- marketing research
- product/brand management
- retail management
- advertising
- merchandising
- public relations
- government sales
- non-profit agencies
Program Learning Outcomes
Demonstrate knowledge of core business disciplines and integrate concepts across functional areas to solve problems.
Communicate business information effectively in written and oral formats for diverse audiences.
Apply critical thinking and problem-solving skills to analyze complex business situations and recommend reasoned solutions.
Use quantitative methods and appropriate technologies to analyze data and support business decisions.
Collaborate effectively in diverse teams, demonstrating leadership and respectful communication in accomplishing team goals.
Evaluate business decisions from ethical, sustainable, and global perspectives, considering diverse stakeholders and environments.
Minor in Marketing
The Minor in Marketing gives you a solid introduction to marketing principles and strategies. You begin with foundational courses in microeconomics and marketing theory. Then, you pick three electives — like advertising, retail management or international marketing — to match your interests. You complete 15 units, including at least six upper‑division, and earn the skills to analyze markets, communicate clearly and work effectively in teams.
Learn more about the Minor in Marketing