Strategic Marketing and Communications (SMC) leads SFSU’s branding and marketing efforts, aligning strategies with University goals to increase awareness, strengthen its reputation and support enrollment growth. Working with campus leaders and partners, SMC helps advance the University’s priorities, engage prospective students, strengthen connections with alumni and inspire donor support.
SMC also serves as the primary point of contact for media inquiries, connecting journalists with University experts and information. Need help with a story you’re working on? Email SMC or Media Relations Specialist David Knutson.
How SMC Supports the University
SMC provides resources and guidance to help the campus community communicate consistently and effectively, including University branding guidelines and the SFSU editorial style guide. The department also shares University news, stories and information through publications like SFSU Magazine and the CampusMemo newsletter.
SFSU Magazine
Explore stories highlighting the University's people, programs and achievements.
Branding Resources
Access University branding resources and guidelines to support consistent communications.
Editorial Style Guide
Find editorial standards and writing guidelines for University communications.
CampusMemo
Stay informed about campus news, events and updates.